The Company collects personally-identifiable information that you provide on one of our many on-line forms. These forms include a preliminary rental order, sweepstakes registration, online specials or contact requests, and online surveys. The personally-identifiable information ("personal information" or "your information") collected on this Web site can include some or all of the following - your name, address, phone number, email address, birthday, social security number, and information regarding your lease or mortgage and product interests.
In addition to the personal information identified above, the Company also automatically receives and records data from our servers and from your browser when you visit this Web site, including your IP address, the time, and information about the page you requested and the Web site through which you were linked to our site, if any. We may use tracking technologies in a variety of ways, including the following: keeping count of return visits to our site; accumulating and reporting anonymous, aggregate (data collected in mass), statistical information on Web site usage; and determining which features users like best. At this time, we do not respond to "Do Not Track" signals your browser may send to our website, but we do provide you the option to opt-out of having this information collected. If you do not want us to collect this information from your browser for these purposes, you can tell us that by "opting out".
Finally, your Internet browser has a feature called "cookies," which stores small amounts of data on your computer about your visit to our site. Cookies tell us nothing about who you are, however, unless you specifically give us personal information. You do not need to have cookies turned on to visit rentacenter.com. You may also elect not to allow cookies to be collected by selecting certain options on your browser.
We use your personal information gathered on this Web site for a variety of purposes, including targeting specific customers for special offers. The data we collect is used to facilitate the processing of rental orders and to give us demographic information about our audience. We use this data to understand that audience and to improve our offerings to you, our customer. In addition, the personal information you provide allows us to inform you of additional special offers that may be forthcoming, send you coupons, or notify you of products and services of our affiliates that relate directly to your specific interests, hobbies or other information you have given.
The Company may share the personal information gathered on this Web site in limited circumstances. For example, the Company may release the information to third parties providing services on the Company's behalf, such as advertising and marketing the Company's products and services, or to reputable third-party affiliates to provide you with valuable information or special offers. The Company may disclose the information to third parties in connection with a court order, subpoena, government investigation, or when otherwise required by law. The Company may report to law-enforcement authorities conduct it believes may be unlawful, and may release to such authorities personal information relating to such suspected unlawful conduct. The Company may release some or all personal information if necessary to protect the Company's rights or property or to protect the safety of the Company's employees or others. Personal information may also be released to third parties in the event of a corporate sale, merger, acquisition, or similar event.
Rent-A-Center, Inc. is the parent company of Rent-A-Center East, Inc., Rent-A-Center West, Inc., and Rent-A-Center Texas, L.P., RAC Acceptance East, LLC, RAC Acceptance West, LLC, and RAC Acceptance Texas, LLC. Accordingly, all information gathered about you by the Company may be shared with any of the Company's current or future subsidiaries or affiliates.
You can correct or update information previously submitted to the Company by visiting your local Rent-A-Center store and providing Rent-A-Center with the updated information. In addition, you can choose not to receive further electronic communications from us. To do this, simply follow the URL provided at the end of each electronic communication you receive on our behalf and request the deactivation of your information from the Company's database.
The Company will use appropriate security measures to protect your information in a secure, controlled environment. The Company has made substantial investments in server, database, backup, and firewall technologies to protect the security and integrity of your information. In the event that a security breach does occur and your information is acquired by an unauthorized person, we will take appropriate steps to contain the breach and to notify you of the unauthorized acquisition.
The Company's Web site is intended for a general audience. The Company does not knowingly collect personal information about children or enter into rental-purchase transactions with children. In accordance with the Children's Online Privacy Protection Act, the Company does not permit registration by, and will not knowingly collect or use personal information from, anyone under 13 years of age. If the Company is notified that it has inadvertently collected personal information from anyone under 13 years old, it will destroy such information. If you are under the age of 18, you must ask a parent or legal guardian to order merchandise from the Company.
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