Rent-A-Center has long supported the U.S. armed forces in a variety of different ways. In 2009, the company sought to expand its support of service members and focus on one of the company’s key strengths — its ability to deliver high-quality household goods anywhere in the country.
This led to the launch of a program dubbed Operation: Just Like Home, aimed at providing brand new, brand-name merchandise to military installations across the country. The program focuses on providing a more comfortable and relaxing on-base environment for service members, veterans and their families. Operation: Just like Home marks its fifth year of operation in 2013.